Social media networks are fantastic resources for businesses of all sizes looking to promote their brands online. The platforms themselves are free to use, and they also have paid advertising options specifically for brands that want to reach even more new audiences. But just because your business should be on social media, that doesn’t mean your business should be on every network. It’s important that you choose and nurture the social platforms that work best for your business so that you don’t spread yourself too thin.
If you want to create a successful social strategy, you need to familiarize yourself with how each network runs, the kinds of audiences you can reach and how your business can best use each platform. We profiled the top social media platforms so you can learn more about them and market your business better as such as Facebook is the biggest social network on the Web, both in terms of name recognition and the total number of users. With more than 1.55 billion active users, Facebook is a great medium for connecting people from all over the world with your business. Twitter is another social network where you can post mostly anything. With Twitter, you can share short (140 or fewer characters) text updates, along with videos, images, links, polls and more. You can also easily interact with other users by mentioning their usernames in your posts, so Twitter is a great way to quickly connect with people all around the world or Instagram is distinguished by its unique filters and photo and video editing options. This platform, unlike the others, is almost entirely mobile (there is a Web version, but you can’t take photos or create new posts on it, and other functions are limited as well).
Social media for business gives customers instant access to positive or negative feedback, which provides them with valuable insights on the customer perspective. Also they can gain key information on their competitors, therefore improving your market intelligence, this kind will allow company to make strategic business decisions in order to stay ahead of the competition. Social media for business has allowed companies to increase brand awareness and reach of their brand at little to no cost. The costs associated with these strategies are a lot higher with traditional advertising methods.